Everything you need to know about email marketing for your ecommerce store
Over the past decade, social media platforms have grown in popularity and digital marketing has become one of the dominant ways for brands to interact with their customers. But digital marketing is more than just social media and, after all these years, email marketing is still one of the best ways to keep your customers informed and interested in your brand. Email is one of the most effective conversion channels for ecommerce stores, and it’s one of the few channels you maintain full control over. So it’s vital for the success of online store to build a bigger email list of motivated subscribers—and we’re here to show you how, and why. Email marketing offers benefits over social media marketing It’s easy to get caught up in the instant gratification of likes and follows, and the promise of your next video going viral, but the honest truth is that social media marketing should only be one part of your well-balanced digital marketing strategy. Email marketing offers a return...